What We’re Looking Forward To at SIGNAL 2021: Chris Busse, Chief Digital Officer

What We’re Looking Forward To at SIGNAL 2021: Chris Busse, Chief Digital Officer

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The team at Terazo is looking forward to Twilio SIGNAL coming up October 20-21. With so many great tracks and so many dynamic speakers, there’s truly something for everyone.

As Terazo’s Chief Digital Officer, it’s my mission to keep our organization on the leading edge of new digital technologies, and SIGNAL is a great place to do just that, and to learn best practices from industry experts and peers alike to propel our business forward.

Chris’s Pick: “Unlock Personalized Omnichannel Experiences with cCustomer Data: How Outschool and Stylepit Created Dynamic Data Foundations for Deeper Customer Relationships

Wednesday, October 20 – 9:00 AM to 9:30 AM PST

This session, led by Erwin Alberto, Martin Brummerstedt, and Doug Roberge will focus on why apparel company Stylepit chose Segment Customer Data Platform (CDP) over a CRM, and the pros and cons of “build vs buy” in the CDP space from learning management platform Outschool’s experience.

I’m interested to learn the decision making process they went through, especially in choosing a CDP over a CRM as well as looking forward to seeing new trends in making the best use of Customer Data Platforms such as Segment as they relate to increased consumer choice across communication channels.

We are looking to increase our number of Segment engagements heading in to 2022, so I think this session will apply to my work nicely. I always like to collect stories about how companies chose and use any products our teams are also working with.

Want to learn more? Join us at SIGNAL 2021!

Terazo will be hosting a talk of our own at SIGNAL, too. Learn how a global leader in transportation & logistics leveraged Terazo + Twilio to reach their digital transformation goals! Join us at Twilio SIGNAL 2021 in just a few weeks as we are co-hosting a talk, “Ominchannel Customer Delight in Logistics” on the 21st at 11:45 AM EDT alongside our friends at Estes Forwarding Worldwide!

We’re proud to sponsor SIGNAL again. SIGNAL is Twilio’s customer and developer conference taking place virtually October 20-21, 2021. Join us and 50,000 developers, product leaders, and visionaries to discuss the future of customer engagement. Immerse yourself in an interactive, action-packed conference delivering keynote speakers and over 75 product and content sessions. Be the first to hear about Twilio’s latest new products and services all while seeing first-hand examples of industry-leading customer engagement experiences built on Twilio’s robust suite of offerings.

For example, you’ll learn how Estes Forwarding Worldwide (EFW) was able to complete their digital transformation journey into a true omnichannel communication center by leveraging Terazo + Twilio  – all while reducing inbound call volume by 22% as shipment volumes increased by 18%!

Our talk on October 21st is part of the free SIGNAL “Explorer” ticket, and if you’re looking to maximize your participation and unlock all talks – plus a special developer superclass – use code ‘TERAZO50’ when registering for 50% off any package.

Our talk on October 21st is part of the free SIGNAL “Explorer” ticket, and if you’re looking to maximize your participation and unlock all talks – plus a special developer superclass, click here to get a 50% discount on your all-access pass!

Team Terazo

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