Terazo is thrilled to announce its acquisition by Zennify, a move that will reshape the landscape of data and AI-driven customer experience.
This partnership combines Zennify’s deep industry and platform expertise in Salesforce and Databricks with Terazo’s strength in data engineering, APIs and Twilio platform integration. Together, Zennify and Terazo will provide comprehensive, modern customer experience solutions that address the growing complexity of data challenges in regulated industries such as financial services, utilities and healthcare.
Elevating Data-First Strategies for Modern Customer Experience
Business demands are rapidly evolving, particularly in industries governed by strict regulatory standards. Customers today expect seamless, personalized experiences powered by data, yet many organizations struggle to integrate, normalize, and activate the wealth of data they collect. To meet this need head-on, Zennify and Terazo are joining forces.
Zennify’s deep experience in CRM through its partnership with Salesforce, combined with Terazo’s Twilio expertise, makes the combined company uniquely positioned to deliver data-driven customer insights alongside multichannel communications for modern customer engagement delivery.
“Terazo helps our clients use AI to drive business outcomes and deliver real-time personalized customer experiences. They excel in foundational data engineering, ensuring clients are “AI-
ready,” said Natasha Byrne, VP, Partner Alliances at Twilio. “By joining up with Zennify, Terazo now has the scale to extend their expertise deeper into regulated industries.”
The combined company, under the Zennify brand, is set to expand its data-driven service offerings, making it an even stronger partner to businesses looking to transform their operations with advanced technologies like artificial intelligence, customer data platforms, and unified communication platforms.
“Terazo brings an incredible depth of knowledge and experience in the areas that are most critical to our clients today,” says Chris Conant, CEO of Zennify. “In many of our recent projects, we’ve seen the growing need for advanced data engineering to fully realize the potential of platforms like Salesforce, Databricks, nCino and Twilio. By joining forces with Terazo, we are able to take our clients further, faster, and help them unlock the full power of their data.”
Why the Zennify-Terazo Partnership Matters
Zennify has long been recognized for its expertise with Salesforce, and the addition of Terazo will allow them to guide businesses through complex digital transformations. “Our focus has always been on delivering scalable, reliable technologies that help businesses unlock the full potential of their data. By connecting systems and building custom applications and platforms, we enable organizations to drive meaningful digital transformation. The merged entity is a powerhouse in enterprise-wide data strategies, AI-driven solutions, and API development,” says Mark Wensell, CEO of Terazo.
Terazo recently proved its ability to leverage AI and data engineering to drive a 2x increase in customer engagement with Twilio. By acquiring the team that launched an AI-based SMS engagement solution for Primestreet, Zennify can leapfrog competitors with demonstrated results from AI in production in a regulated industry.
Here are three key ways the merger will benefit customers:
- Comprehensive Data Solutions: The combined expertise of Zennify and Terazo will enable clients to tackle more complex data challenges. Whether it’s data architecture, AI strategy, or API development, clients will have access to a wider range of solutions to integrate and unlock the value of their data and use it for the good of customers.
- Deeper Expertise in Regulated Industries: Both Zennify and Terazo have extensive experience working in highly regulated industries such as financial services, healthcare, and utilities. By merging, they will ensure that clients’ data and AI projects comply with regulatory standards while driving innovation.
- AI and API-Led Growth: With AI poised to revolutionize how companies operate and interact with customers, this merger will ensure that Zennify clients are at the forefront of these advancements. The Terazo team brings significant expertise in building and integrating APIs, critical for connecting disparate data sources and powering AI-enabled systems that will drive future growth.
Meeting the Challenge of the Modern Enterprise
In today’s hyper-connected world, businesses are expected to do more with their data. The need for robust data strategies that can fuel AI, support cross-platform integrations, and ultimately create more personalized, meaningful customer experiences is greater than ever.
The market success of Salesforce’s Data Cloud and Twilio’s API-driven communication platforms highlight the shift towards unified, data-driven approaches. This merger aligns Zennify and Terazo with these trends, giving them the ability to meet the complex needs of modern enterprises head-on.
Conant says, “The future of customer experience depends on the ability to unify and leverage data across platforms. This partnership with Terazo allows us to expand our offerings in a way that will create more connected, data-powered enterprises, capable of transforming customer experiences in ways that were previously unimaginable.”
What’s Next for Zennify and Terazo?
For Zennify’s existing clients, the merger with Terazo means immediate access to a larger team of data engineers and consultants, ready to take on more complex challenges across Salesforce, Databricks, Twilio, and other platforms. Terazo’s customers will continue to receive the tailored solutions they know and trust, but can now benefit from Zennify’s deep Salesforce integration expertise and expanded capabilities in regulated industries. The companies are committed to delivering enterprise-wide data strategies that are not just innovative, but scalable, and secure.
Looking ahead, the newly combined Zennify-Terazo team will focus on helping clients navigate the rapidly changing landscape of AI, data unification, and digital transformation. Their goal is simple: to deliver end-to-end solutions that empower businesses to thrive in a data-driven world.
To learn more about what this means for our customers, partners, and the industry, check out the full press release.
–Terazo, a Zennify company
