What We’re Looking Forward To at SIGNAL 2021: Gilberto Velasquez, Director of Partner Marketing

What We’re Looking Forward To at SIGNAL 2021: Gilberto Velasquez, Director of Partner Marketing

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Team Terazo is definitely looking forward to our time at Twilio’s SIGNAL 2021 in just under a couple of weeks – from being a Gold Partner with Twilio to a sponsor of this exciting and engaging event to having our own speaking session – there’s so much we all are looking forward to! 

Suffice to say, with my past B2B & B2C marketing experience across multiple continents and industries, I am always out to learn and learn more – and bring all of my knowledge to bear in my current role as Director of Channel Partner Marketing here at Terazo. So, naturally, I am excited that Twilio is delivering an array of sessions, speakers, and superclasses that are a cornucopia of talented minds that will help everyone (from developers to marketers) truly create rich journey experiences for external & internal customers alike.

So, when our very own Trevor Dickerson was asked me to pick a Signal Session that I wanted to spotlight as “One I was looking forward to,” that was a tough call. 

So, naturally, my personality being what it is… I picked two. Sorry, Trevor

Gilberto’s First Pick: “Unlocking New Business Opportunities with WhatsApp”

Wednesday, October 20, 2021 from 9:00 to 9:30 AM CST

Led by a Twilio Team member and one of their innovative clients in the UK, Zipabout – I chose this Signal Session based on my past experiences leveraging WhatsApp as the only mode of customer communications in some countries I was working with on the African and South American continents. This particular session will demonstrate how Zipabout is building a truly concierge service for UK’s National Rail Enquiries which creates a customer-focused mode of interaction – leveraging everything that both Twilio and WhatsApp bring to the tech table.   

Gilberto’s Second Pick: “Why Messaging is the Next Frontier for Marketers”

Wednesday, October 20, 2021 from 6:45 to 7:15 PM CST

Join two of Twilio’s top advocates for engaging with customers where and how the customer wants to engage – and learn about some of the key transformational shifts that are happening in how we meet customers on their terms.  With an eye towards best practices towards driving loyalty and reengagement, this session looks like a fantastic opportunity for corporations to make sure they are staying ahead of the digital curve by embracing a customer-centric choices in where the conversations are happening.

Want to learn more? Join us at SIGNAL 2021!

Terazo will be hosting a talk of our own at SIGNAL, too. Learn how a global leader in transportation & logistics leveraged Terazo + Twilio to reach their digital transformation goals! Join us at Twilio SIGNAL 2021 in just a few weeks as we are co-hosting a talk, “Ominchannel Customer Delight in Logistics” on the 21st at 11:45 AM EDT alongside our friends at Estes Forwarding Worldwide!

We’re proud to sponsor SIGNAL again. SIGNAL is Twilio’s customer and developer conference taking place virtually October 20-21, 2021. Join us and 50,000 developers, product leaders, and visionaries to discuss the future of customer engagement. Immerse yourself in an interactive, action-packed conference delivering keynote speakers and over 75 product and content sessions. Be the first to hear about Twilio’s latest new products and services all while seeing first-hand examples of industry-leading customer engagement experiences built on Twilio’s robust suite of offerings.

For example, you’ll learn how Estes Forwarding Worldwide (EFW) was able to complete their digital transformation journey into a true omnichannel communication center by leveraging Terazo + Twilio  – all while reducing inbound call volume by 22% as shipment volumes increased by 18%!

Our talk on October 21st is part of the free SIGNAL “Explorer” ticket, and if you’re looking to maximize your participation and unlock all talks – plus a special developer superclass, click here to get a 50% discount on your all-access pass!

Team Terazo

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